New data show that Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible.
Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines.Read more
In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children.Read more
Hint: It’s all about faith compatibility
Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. In recent years, cause-driven corporate choices have leaned toward a focus on environmental friendliness and social responsibility—to name two out of many. But what about compatibility with faith?Read more
Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is
A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase.
Thankfully, brands have a solid well of new survey data from American Insights to draw conclusions from regarding Faith Driven Consumers, a growing but largely untapped niche market that represents 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion annually. As we first unveiled last week, this 85-question national survey gives brands a valuable snapshot of those who identify as “faith driven” in their purchasing decisions.Read more
Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America
Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have some exciting new data that will show exactly who makes up this “faith-driven” cohort of consumers and what they want from brands.
Conducted by the research firm American Insights, this comprehensive new national survey qualifies and quantifies Faith Driven Consumers, a rapidly emerging and economically potent subset of the Christian community. These consumers represent 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion each year.Read more