Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is
A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase.
Thankfully, brands have a solid well of new survey data from American Insights to draw conclusions from regarding Faith Driven Consumers, a growing but largely untapped niche market that represents 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion annually. As we first unveiled last week, this 85-question national survey gives brands a valuable snapshot of those who identify as “faith driven” in their purchasing decisions.Read more
Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America
Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have some exciting new data that will show exactly who makes up this “faith-driven” cohort of consumers and what they want from brands.
Conducted by the research firm American Insights, this comprehensive new national survey qualifies and quantifies Faith Driven Consumers, a rapidly emerging and economically potent subset of the Christian community. These consumers represent 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion each year.Read more