New data show that Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible.
Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines.Read more
In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children.Read more
A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers
Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Today, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based on a brand’s faith compatibility.Read more