Companies evaluate themselves internally—measuring commitment to and progress against corporate diversity goals with specific alignment to business objectives.
They are also measured externally by a range of professional D&I experts concerned with equality for all groups and more focused organizations representing select communities and their distinct needs.
Rankings are well publicized and promoted for all to see—presenting brands with both opportunity and risk. Brands strive to climb the ranks year over year—and for good reason.
Higher scores offer a competitive advantage—creating brand preference with employees and customers—when powerful and sustainable differentiation is otherwise hard to come by.
63% of consumers say they only buy products and services that appeal to their beliefs, values or ideals
For most brands, their claim of distinction—universal inclusion—lacks proof of performance. They are not specifically including Faith Driven Consumers (FDCs). Failing to achieve true diversity is bad for business.