Faith Driven Consumers Are Willing to Change Their Buying Habits Based on a Brand’s Values

A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers

Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Today, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based on a brand’s faith compatibility.

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What Faith Driven Consumers Seek From Brands

Hint:  It’s all about faith compatibility

Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. In recent years, cause-driven corporate choices have leaned toward a focus on environmental friendliness and social responsibility—to name two out of many. But what about compatibility with faith?

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Faith Driven Consumers Represent a Unique Marketplace Perspective

Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is

A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase.

Thankfully, brands have a solid well of new survey data from American Insights to draw conclusions from regarding Faith Driven Consumers, a growing but largely untapped niche market that represents 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion annually. As we first unveiled last week, this 85-question national survey gives brands a valuable snapshot of those who identify as “faith driven” in their purchasing decisions.

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New Research Sheds Light on Who Faith Driven Consumers Are—And What They Want

Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America

Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have some exciting new data that will show exactly who makes up this “faith-driven” cohort of consumers and what they want from brands.

Conducted by the research firm American Insights, this comprehensive new national survey qualifies and quantifies Faith Driven Consumers, a rapidly emerging and economically potent subset of the Christian community. These consumers represent 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion each year.

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