Faith Driven Consumers are a subset of the overall Christian market who proactively live their faith throughout every aspect of their lives—including where they work and shop, what they buy and the entertainment choices they make.
They see all their consumer choices as a demonstration of stewardship.
FDCs make their daily decisions in the context of their biblical worldview—it defines who they are.
94% of Faith Driven Consumers rate the influence of their faith on day-to-day consumer choices as an 8, 9, or 10 out of 10, and half of FDCs rate their faith's influence as a 10
For FDCs, faith is the major driver in all their decisions. They are targetable and predictable. Meet their needs and they will meet yours.
FDCs are 17% of the U.S. adult population—41 million people.
Faith Driven Consumers are a rapidly emerging and economically powerful community spending an estimated $2 trillion annually.
FDCs are America's largest underserved community. Three-quarters of them see their consumer needs as different from the overall market.
70% of Faith Driven Consumers are actively seeking brands that welcome, embrace, and celebrate them
77% of Faith Driven Consumers will leave their current brand when they identify another brand more compatible with their Christian worldview