A COMMITMENT TO DIVERSITY AND BUSINESS GROWTH

85% of global CEOs surveyed said that a formal diversity and inclusiveness strategy has improved their bottom line

MEASURING COMMITMENT TO DIVERSITY

63% of consumers say they only buy products and services that appeal to their beliefs, values or ideals

FAITH DRIVEN CONSUMERS

94% of Faith Driven Consumers rate the influence of their faith on day-to-day consumer choices as an 8, 9, or 10 out of 10, and half of FDCs rate their faith's influence as a 10

FDCs KEEP SCORE WITH THE FAITH EQUALITY INDEX

93% of Faith Driven Consumers value the FEI—allowing them to easily identify the faith compatibility of brands they are considering

SCORES FOR COMPARISON

77% of Faith Driven Consumers would switch their shopping from a company not compatible with their Christian worldview to a company that is compatible

YOUR PATH TO ENGAGE: MOVING FDCs ALONG THE BRAND ADOPTION JOURNEY

84% of Faith Driven Consumers are more likely to do business with a company that is more faith compatible than its competitors, and 70% are actively seeking such brands

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This is where you tell everyone about your nation. Explain who you are and what you would like people to do. 

 

To change this content, click "Edit this page" in the Supporter Nav on the right,
or from your Control Panel navigate to Websites > [about] > Content.